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Ep 107: When Does Your Firm Need a Fractional CFO?
Ep 107: When Does Your Firm Need a Fractional CFO?
Welcome to the Financial Advisors Want to Know Podcast! I’m Catherine Tindall, CPA with Dominion Enterprise Services, where we help financial advisors navigate income tax planning and compliance.In this episode of Financial Advisors Want to Know, I sat down with Max Holvik to discuss why financial reporting is about much more than bookkeeping. We talked about the financial metrics every firm owner should understand, how advisors can use their numbers to make better strategic decisions, and why having clean financials is essential for everything from hiring and pricing to acquisitions and long-term growth.The conversation also explored common financial blind spots, client profitability, forecasting, and how a fractional CFO helps firms move beyond simply recording history to planning for the future.
Episode 107: When Does Your Firm Need a Fractional CFO?
Guest: Max Holvik
Overview
Welcome to the Financial Advisors Want to Know Podcast! I’m Catherine Tindall, CPA with Dominion Enterprise Services, where we help financial advisors navigate income tax planning and compliance.
In this episode of Financial Advisors Want to Know, I sat down with Max Holvik to discuss why financial reporting is about much more than bookkeeping. We talked about the financial metrics every firm owner should understand, how advisors can use their numbers to make better strategic decisions, and why having clean financials is essential for everything from hiring and pricing to acquisitions and long-term growth.
The conversation also explored common financial blind spots, client profitability, forecasting, and how a fractional CFO helps firms move beyond simply recording history to planning for the future.
Key Takeaways
✅ Good Financials Help You Make Better Decisions
Financial reporting isn't just for taxes—it provides the visibility needed to make informed decisions about hiring, growth, pricing, and profitability.
✅ Know What It Costs to Serve Your Clients
Understanding client profitability helps advisors allocate resources more effectively and identify opportunities to improve pricing or service models.
✅ Revenue Growth Doesn't Always Equal Business Growth
Organic growth, operating margins, and profitability often tell a more complete story than revenue alone, providing a clearer picture of firm performance.
✅ Separate Bookkeeping from Strategy
Accurate books are the foundation, but financial planning and forecasting are what help firms achieve long-term business goals.
✅ Your Financials Should Support Your Future
The best firms don't just review historical numbers—they use financial data to build a roadmap for where they want the business to go.
Links & Resources
🔹 Connect with Max Holvik
🔗 LinkedIn: https://www.linkedin.com/in/holvik/
🌐 Website: https://theadvisorscfo.com/
🔹 Connect with Catherine Tindall
🔗 LinkedIn: https://www.linkedin.com/in/ctindallcpa/
📩 Sign up for the Dominion Newsletter
https://dominion-enterprise-services.kit.com/9944b047d9
📧 Contact Catherine's Team
admin@dominiones.com











